Posted 25.03.08 by Admin:
Look out for THURSDAY OPENING starting at Finchley in the summer - dates and times will be posted on this website soon! Alternatively, please call in or ring the shop and check with Jason ...

Posted 24.03.08 by Admin:
Check out the new Shorter integrated seatpost frame on the "Shorter" pages - we'll have more detailed pictures of the "Ribelle" soon, but in the interim, call in and see the real thing at Potters Bar! ...

Posted 30.01.08 by Admin:
There are a number of changes to our offers page, so go CHECK IT OUT!
We are also making a series of changes to these web pages in general, so keep an eye out for new developments ...

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02.01.08 - We are greatly saddened to report that Peter Bissell passed away on December 29th. He was just 21 years old.

Peter worked for us at our Potters Bar and Finchley shops, and raced for us as a respected member of the Arctic Shorter-Rochford Racing Team, winning the National Under-23 "Espoirs" championship in 2007.

The many tributes that have been paid to him all remark on his sense of fun, his passion and his enthusiasm, all things that we will greatly miss.

All at Shorter-Rochford feel priveliged to have worked with him, and we can find no finer tribute to him than to display these two images - Peter celebrating a win in his own, inimitable style, and wearing the jersey of the National Under 23 Champion.

There will be a Celebration of Life Ceremony in February.

The family are asking that flowers are not sent, but that donations are made to the Dave Rayner Fund, instead. The Dave Rayner Fund website can be found at www.daveraynerfund.com.

06.10.07 - We have recently added the Mezzo folding bike, Mongoose BMX and Dalkiia tri-bikes to our product ranges. Come in store and take a look!

06.08.06 - We are looking for a competent and experienced mechanic for our Finchley store. If you think you might fit the bill, contact Jason on 0208 445 9182.