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Whyte Carnaby

£550

The Carnaby is all about simplicity, with the addition of female-specific components such as Whyte’s women’s specific saddle. Nine gears operated by one shifter will give years of urban use while disc brakes guarantee consistent stopping performance whatever the weather. … Continue reading

Whyte Shoreditch

£650

The Shoreditch employs mountain biking clutch mech technology to ensure the chain stays put no matter how rough the route becomes. Elsewhere, the upgrade to a carbon fork saves weight and smooth’s out road chatter. Lightweight aluminium frame / 1x10spd … Continue reading

Whyte Victoria

£699

A lightweight aluminium frame employs compact geometry to make this bike perfect for shorter riders who want a wide-ratio 2x9spd Shimano drivetrain. Lightweight aluminium frame with compact geometry / Shimano 2x9spd drivetrain / Maxxis Rouler tyres with MaxxShield puncture protection … Continue reading

Whyte Portobello

£750

Our lightweight aluminium frame uses MTB-inspired geometry to increase confidence on rough city streets while a carbon fork does a great job of damping out road buzz. Lightweight aluminium frame with carbon fibre fork / Shimano 2x9spd drivetrain / Vittoria … Continue reading

Whyte Cambridge

£850

We were excited to be able to spec SRAM’s Via Centro urban groupset on the Cambridge. With a 2×10 drivetrain, it will help you conquer even the hilliest of cities. Carbon fibre fork with lightweight aluminium steerer tube / Lightweight … Continue reading

Whyte Pimlico

£850

A lightweight aluminium frame employs compact geometry to make this bike a perfect fit for female riders, while a carbon fork does a great job of damping out road buzz. Lightweight aluminium frame with compact geometry / Carbon fibre fork … Continue reading

Whyte Stirling

£999

The Stirling is our top of the range aluminium urban bike, boasting Tektro’s powerful Gemini disc brakes and SRAM’s superb Rival 22 flat bar drivetrain. SRAM Rival 22 groupset / lightweight aluminium frame and carbon fibre fork / Powerful Tektro … Continue reading

Whyte Montpellier

£1499

Whyte’s latest carbon technology comes to the urban market, combined with SRAM’s Rival 1 by 11 groupset it creates one of the lightest and most progressive Urban bikes available today. Full carbon frame is 300g lighter than aluminium / SRAM … Continue reading

Whyte Whitechapel

£550

The Whitechapel is all about simplicity: a single chain ring and nine gears at the back will give years of urban use, and by placing the disc brake caliper inside the rear triangle, adding mudguards or a rack couldn’t be … Continue reading

Vita ST

£425

Comfortable, fast, and reliable—three words that make the Vita Step Through the perfect bike for your fitness plan. Its premium Aluminium frame with Women’s Fitness Geometry delivers a superb feeling of comfortable control as you work up a sweat, while … Continue reading

Vita

£425

Comfortable, fast, and reliable—three words that make the Vita the perfect bike for your fitness plan. Its premium Aluminium frame with Women’s Fitness Geometry delivers a superb feeling of comfortable control as you work up a sweat, while quality components … Continue reading

Vita Sport

£500

When you’re on a mission to get fit and healthy, you need a hard-working bike that’s up to the task. The Vita Sport features a sturdy and nimble-handling Aluminium frame, rack and fender mounts for versatility, and improved fit and … Continue reading

Vita Sport Disc ST

£600

When you’re on a mission to get fit and healthy, you need a hard-working bike that’s up to the task. The premium Aluminium frame of the Vita Sport Disc Step Through is fast and handles great, delivering a smooth ride … Continue reading

Vita Sport Disc

£600

When you’re on a mission to get fit and healthy, you need a hard-working bike that’s up to the task. The premium Aluminium frame of the Vita Sport Disc is fast and handles great, delivering a smooth ride quality. Featuring … Continue reading

Vita Elite Disc

£850

With its premium Aluminium frame and reliable component package, the Vita Elite Disc is ready to help you reach the next level in your fitness journey. Its Women’s Fitness Geometry, coupled with Zertz in the fork and powerful disc brakes, … Continue reading

Vita Comp Disc

£1000

With its premium Aluminium frame and quality components, the Vita Comp Disc is a high performance bike that combines a lightweight and reliable ride with the added stopping power of disc brakes. Its Women’s Fitness Geometry coupled with Zertz in … Continue reading

Vita Elite Carbon

£1200

You take your fitness seriously, and the Vita Elite Carbon is a high-performance machine that’s as serious about having a great workout as you are. Lightweight, fast, and featuring a reliable component package, the Vita is an agile and versatile … Continue reading

Vita Comp Carbon

£1500

Meet your new, high-performance workout partner, always up for a challenge and ready to help you reach, exceed, and create new goals. The Vita Comp Carbon is lightweight and agile, with the reliable stopping power of disc brakes and features … Continue reading

Vita Expert Carbon

£1700

Workout buddies can be all the motivation you need to get out there, and the Vita Expert Carbon is the epitome of a pure performance partner. With its high-end components, Zertz inserts, disc brakes, and lightweight frame—designed with a geometry … Continue reading

Ariel ST

£425

Take your fitness to new and adventurous levels with the Ariel Step Through, a bike that’ll see you tackling workouts on paved or dirt surfaces with equal confidence. Its premium Aluminium frame is designed with Women’s Fitness Geometry and will … Continue reading


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London

Shorter Rochford

65-67 Woodhouse Road

Finchley

London

N12 9ET

020 8445 9182

View Map
  • Opening Hours
  • Mon-Tue 9:00 - 18:00

    Wednesday 9:00 - 19:00

    Thursday closed

    Friday 9:00 - 18:00

    Saturday 9:00 - 17:30

    Sunday Closed

    HERTFORDSHIRE

    Shorter Rochford

    27 Barnet Road

    Potters Bar

    Herts

    EN6 2QX

    01707 662 332

    View Map
  • Opening Hours
  • Mon-Tue 9:00 - 18:00

    Wednesday Closed

    Thurday 9:00 - 18:00

    Friday 9:00 - 18:00

    Saturday 9:00 - 17:30

    Sunday Closed

    ©2013-2014 Shorter Rochford Cycles