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Whyte Carnaby

£550

The Carnaby is all about simplicity, with the addition of female-specific components such as Whyte’s women’s specific saddle. Nine gears operated by one shifter will give years of urban use while disc brakes guarantee consistent stopping performance whatever the weather. … Continue reading

Whyte Shoreditch

£650

The Shoreditch employs mountain biking clutch mech technology to ensure the chain stays put no matter how rough the route becomes. Elsewhere, the upgrade to a carbon fork saves weight and smooth’s out road chatter. Lightweight aluminium frame / 1x10spd … Continue reading

Whyte Victoria

£699

A lightweight aluminium frame employs compact geometry to make this bike perfect for shorter riders who want a wide-ratio 2x9spd Shimano drivetrain. Lightweight aluminium frame with compact geometry / Shimano 2x9spd drivetrain / Maxxis Rouler tyres with MaxxShield puncture protection … Continue reading

Whyte Portobello

£750

Our lightweight aluminium frame uses MTB-inspired geometry to increase confidence on rough city streets while a carbon fork does a great job of damping out road buzz. Lightweight aluminium frame with carbon fibre fork / Shimano 2x9spd drivetrain / Vittoria … Continue reading

Whyte Cambridge

£850

We were excited to be able to spec SRAM’s Via Centro urban groupset on the Cambridge. With a 2×10 drivetrain, it will help you conquer even the hilliest of cities. Carbon fibre fork with lightweight aluminium steerer tube / Lightweight … Continue reading

Whyte Pimlico

£850

A lightweight aluminium frame employs compact geometry to make this bike a perfect fit for female riders, while a carbon fork does a great job of damping out road buzz. Lightweight aluminium frame with compact geometry / Carbon fibre fork … Continue reading

Whyte Stirling

£999

The Stirling is our top of the range aluminium urban bike, boasting Tektro’s powerful Gemini disc brakes and SRAM’s superb Rival 22 flat bar drivetrain. SRAM Rival 22 groupset / lightweight aluminium frame and carbon fibre fork / Powerful Tektro … Continue reading

Whyte Montpellier

£1499

Whyte’s latest carbon technology comes to the urban market, combined with SRAM’s Rival 1 by 11 groupset it creates one of the lightest and most progressive Urban bikes available today. Full carbon frame is 300g lighter than aluminium / SRAM … Continue reading

Whyte Whitechapel

£550

The Whitechapel is all about simplicity: a single chain ring and nine gears at the back will give years of urban use, and by placing the disc brake caliper inside the rear triangle, adding mudguards or a rack couldn’t be … Continue reading

Ruby

£1200

With its Axis 1.0 wheelset, Shimano Tiagra drivetrain, and easy-to-maintain rim brakes, the Ruby will have you out there soaking up the miles comfortably and efficiently on all your weekday or weekend adventures. So plan that epic ride, steal two … Continue reading

Ruby Sport

£1400

The Ruby Sport delivers all the benefits of carbon, but with a component spec that’s both lightweight and economical. With its hard-working wheelset and always-reliable Shimano 105 drivetrain, the Ruby will have you out there soaking up the miles comfortably … Continue reading

Ruby Elite Disc

£1800

When it comes to the Ruby Elite Disc, fatigue truly is a thing of the past. You’ll meet long rides with new enthusiasm, thanks to a geometry that encourages a smooth, fatigue-free ride, and a frame that’s truly designed with … Continue reading

Ruby Comp

£1800

Long rides should be measured in hours, not by how much pain you’re in. With the Ruby Comp you’ll meet long rides with new enthusiasm, thanks to a geometry that encourages a smooth, fatigue-free ride, and a frame that’s truly … Continue reading

Ruby Comp Disc

£2000

Long rides should be measured in hours, not by how much pain you’re in. With the Ruby Comp Disc you’ll meet long rides with new enthusiasm, thanks to a geometry that encourages a smooth, fatigue-free ride, and a frame that’s … Continue reading

Hotrock 16 Coaster

£180

With awesome graphics and a stable and durable design, the Hotrock 16 Coaster is the perfect option for little kids looking for their next bike. The tough, light, and durable Specialized A1 Premium Aluminum frame is built to last. Strong … Continue reading

Dolce

£600

The Dolce is purpose-built to take you places—both physically and geographically—and make sure you’re enjoying the best ride along the way. With a geometry that keeps you comfortable on long rides as you explore your boundaries, and a reliable and … Continue reading

Dolce Sport

£750

The Dolce Sport is purpose-built to take you places—both physically and geographically—and make sure you’re enjoying the best ride along the way. With a geometry that keeps you comfortable on long rides as you explore your boundaries, and a components … Continue reading

Dolce Sport Disc

£850

The Dolce Sport Disc is purpose-built to take you places—both physically and geographically—and make sure you’re enjoying the best ride along the way. With a geometry that keeps you comfortable on long rides as you explore your boundaries, and a … Continue reading

Dolce Elite

£1000

The Dolce Elite Smartweld packs a whole lot of performance into a quality ride. Purpose-built to take you places—both physically and geographically—the Dolce Elite features a quality component package and a geometry that will keep you comfortable on long rides … Continue reading

MYKA V 650B

£350

If you’ve felt that the dirt is calling your name, it’s about time that you answered. With the Myka V 650b, you get a ride that’s ready to start getting you off of the road. And to ensure that you … Continue reading


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London

Shorter Rochford

65-67 Woodhouse Road

Finchley

London

N12 9ET

020 8445 9182

View Map
  • Opening Hours
  • Mon-Tue 9:00 - 18:00

    Wednesday 9:00 - 19:00

    Thursday closed

    Friday 9:00 - 18:00

    Saturday 9:00 - 17:30

    Sunday Closed

    HERTFORDSHIRE

    Shorter Rochford

    27 Barnet Road

    Potters Bar

    Herts

    EN6 2QX

    01707 662 332

    View Map
  • Opening Hours
  • Mon-Tue 9:00 - 18:00

    Wednesday Closed

    Thurday 9:00 - 18:00

    Friday 9:00 - 18:00

    Saturday 9:00 - 17:30

    Sunday Closed

    ©2013-2014 Shorter Rochford Cycles